Zhejiang Qifeng Hardware Make Co.,Ltd. was established in 2001 with registered capital of 17.77 million yuan. It has more than 300 employees and its monthly output reaches approximately 1,500 tons. It covers an area of 42,000 square meters, including construction area of nearly 30,000 square meters. In 2012, the total export value of Zhejiang Qifeng increased by 12 percent year-on-year to 14 million U.S. dollars, while its domestic sales achieved 60 million yuan.
Through 12 years of endeavor, Zhejiang Qifeng has developed from a small manufacturer who only produced stamping parts – to a large-scaled enterprise with a wide product range: aerospace fasteners as competitive products, railway spikes as main products, standard fasteners as basic export products.
What makes Zhejiang Qifeng become a technology-oriented enterprise in the field of aerospace and railway fasteners? Reporter of China Fastener Info interviewed Chen Yuezhong, president of Zhejiang Qifeng, to explore how the company fulfills transformation and upgrade.
"Differentiated production and differentiated marketing are the development trend of international fastener market. Having done lots of survey, we rapidly grasped the pulse of the market and seized new opportunities of globalization. Therefore, we find a differentiated road, which generates new vitality to the development of Zhejiang Qifeng.” Chen summarized the growth of Zhejiang Qifeng.
Making Fasteners that Fly Highest - Entering Aerospace Fastener Field!
"The market has neither lasting strong man nor ever-victorious army, but lasting enterprising mind.” Chen is a practitioner of this sentence.
To enter the aerospace, military and other high-end fastener markets, Zhejiang Qifeng and China Aerospace Science & Industry Corporation (CASIC) reached a strategic cooperation agreement in December 2011, aiming to achieve resource sharing and give full play to complementary advantages of both parties. In 2012, they jointly established a high-end fastener production base with annual production capacity of more than 50,000,000 pieces of aerospace, military and nuclear power fasteners in Grade 12.9 above. The base is running so well that it has passed “China national laboratory accreditation”, "GJB9001B-2009”, "AS9100B-2004”, and “military level-3 security certification”. It is expected to obtain “weapons and equipment research and production license” by the end of this year.
"As a technology revolution project, the new plant for high-end aerospace fasteners was put into operation in late 2011. In 2012, our turnover was 12 million yuan and it is expected to reach 30 million yuan in 2013. Our goal is to reach 100 million yuan by 2016. This project is considered as a new round of transformation and upgrade for us, which help enhance our technical strength and expand new markets. I am sure that it will become another competitive edge for Zhejiang Qifeng.” Chen indicated.
Making Fasteners that Run Fastest - Keeping on Railway Fastener Area!
Indeed, if a company needs to transform and upgrade, the key point is to firmly grasp the market and take the initiative in the rapidly changing market competition.
After the rectification and reform project of national high-speed railway was released by the country, the railway engineering drove increasing demand for railway spikes. In 2008, having realized the booming trend of railway construction at home and abroad, Zhejiang Qifeng worked with China National Center for Quality Supervision and Test of Standard Parts to jointly establish Zhejiang Hi-Tek Railway Fastening Systems Co.,Ltd. They worked together to develop high-speed railway screw spikes; in October 2008, the first railway spikes were successfully used in national key projects - Zhengzhou-Xi'an High-Speed Railway and Wuhan-Guangzhou High-Speed Railway; on November 5, 2010, the company obtained material procurement market access certificate issued by Shanghai Railway Bureau and signed a strategic cooperation framework agreement, which allowed them to take the initiative in the market. Through years of efforts, Zhejiang Qifeng has nine production lines for high-speed rail screw spikes, with maximum production capacity of 1.2 million pieces. The products have been widely used in many high-speed railways, such as Wuhan-Guangzhou, Zhengzhou-Xi'an, Beijing-Shanghai, Lanzhou-Xinjiang, etc.
Chen added, “We are now equipped with a leading production line for spike thread rolling. We plan to become a largest railway spike production base in East China region and even in China. By then, our fasteners will be applied to each domestic railway. We will make efforts to go outside and run towards the world! ”
Under the background of transformation and upgrade, Zhejiang Qifeng becomes an industrial pioneer who actively transforms itself by virtue of its keen market observation. Chen, president of Zhejiang Qifeng noted that the success of transformation and upgrade is attributed to two advantages: talents & team, brand & quality.
Talents & Team – Driving Force of Zhejiang Qifeng
As a fastener leading enterprise committed to creating a new growth point, Zhejiang Qifeng gives priority to talent recruitment and training. To adapt to the situtation, Chen vigorously develops talent incubator program.
Since 2004, Zhejiang Qifeng has started to introduce university graduates of relevant majors, providing them with a variety of attractive career development models and favorable policies. By recruiting excellent talents majoring in foreign trade or technology, Zhejiang Qifeng has kept pace with the times and improved itself in all aspects from R&D to sales; it has formed a vibrant and innovative team to strengthen its ability on technological innovation, and establshed graduate entrepreneurial zone; it also timely organizes training courses in some state-owned enterprises such as China Aerospace Science & Industry Corporation (CASIC), so that the technical skills and career awareness of the staff are improved. By now, the company is technically backed by three senior engineers and several intermediate engineers, which lays a solid foundation for company transformation and upgrade and provides a strong guarantee to access the high-end markets.
Brand and Quality – Lifeline of Zhejiang Qifeng
It is reported that Zhejiang Qifeng has become one of the first companies to apply Zhejiang regional famous brand—“Haiyan Fastener”.
"It is our great honor to get the privilege of using ‘Haiyan Fastener’ brand. Since fastener industry is one of the four pillar industries in Haiyan, there is no doubt that the establishment of ‘Haiyan Fastener’ brand will foster the development of Haiyan fastener industry. This honor will also help enhance our corporate image and push product upgrade," Chen continued, "Zhejiang Qifeng grows bigger and stronger by virtue of reliable quality. I hope ‘Zhejiang Qifeng’ brand and ‘Made by Qifeng’ will become a quality symbol in customers’ minds.”
According to the Chinese zodiac, 12 years is a mathematical cycle. It has been 12 years since Zhejiang Qifeng was established. Mingled with sweets and bitters during 12 years, Zhejiang Qifeng has grown stronger and stronger through transformations. According to Chen, Zhejiang Qifeng embarked on transformation and upgrade from the very start and will keep working on it for the next 12 years.
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