Zhejiang Chaoboer: Quality Lifeline and Flexible Marketing Strategy
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Mr. Gan considers the 4,000-billion RMB stimulus package put forward by the government as the hope for the fastener industry since it will directly shape up the hardware market. The steel industry will benefit more because the package mainly has an impact on the construction and railway industries. Gan hopes that the stimulus package will bring the steel industry a warm spring and help the recovery of the fastener industry because the price of the steel will influence the price of the hardware.

Established in 2001, Jiaxing Chaoboer Electrical Co., Ltd. is a professional manufacturer of various bolts, screws and non-standard fasteners. With a 20,000 square-meter plant, 10 production lines and 200 employees, the company has now formed a powerful team of research and development for products and technologies. As an ISO 9001-2000 recognized company, Chaoboer is accredited by and popular among customers both at home and abroad.



Quality Lifeline

Just as a famous saying goes, “The highest towers begin from the ground, and the 100-year business is based on the quality.” For years, Chaoboer has kept its motto “Customer First, Service Best” in mind with the belief that quality is the life of the company. Under the background of global financial crisis, Chaoboer also deeply believes that there is no future if there are no quality goods. The company cannot develop unless it holds this quality lifeline tightly; and only by producing products high quality can Chaoboer seize the opportunity to develop in the competitive market, attract more customers, survive and develop when confronted with the crisis. Therefore, Chaoboer has been giving priority to quality for years and has a good reputation for high-quality goods among customers.

Flexible Marketing Strategy

In face of the financial crisis, Chaoboer accordingly makes adjustment to its proportion of the domestic market to the overseas market. The hardware shows in China, serving as a springboard, have helped Chaoboer enter into the domestic hardware market. The increasing offers not only help solve its employment problem but also build its reputation among the fastener market.

Gan Jiangguo, General Manager of Chaoboer, thinks that the domestic market indirectly stimulates the development of the hardware market with the result that many domestic and overseas suppliers and buyers divert their attention away from the overseas markets to the Chinese market. This surely will accelerate the development of the fastener industry. However, the domestic market also encounters a few difficulties. For instance, the uncertainty of the domestic demand and the differences between companies’ credibility scare away many enterprises.

Mr. Gan considers the 4,000-billion RMB stimulus package put forward by the government as the hope for the fastener industry since it will directly shape up the hardware market. The steel industry will benefit more because the package mainly has an impact on the construction and railway industries. Mr. Gan hopes that the stimulus package will bring the steel industry a warm spring and help the recovery of the fastener industry because the price of the steel will influence the price of the hardware. Thus, Chaoboer is actively engaging in adjustment in hope of making greater achievement.

www.chinaFastener.info

2009-06-25

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